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Marketing

What does it involve?

Marketing is a key part of any business. Put simply, marketing is teaching potential consumers why they should choose your product or service over competitors by choosing the right method and defining the message. The nature of these roles often mean what you work on could be diverse and change day to day. One week you could be working on advertising for the business, maybe on social media, whilst another week you might be testing a new product or service concept with your customers.

Whilst a degree in Marketing is useful it isn’t essential. Essay based subjects are a good starting block for a career in marketing such as History, English, Journalism and languages. Fast paced and varied it is a great way to get a range of experience quickly to set you on the path to a more senior marketing or communications role.

At TalentPool we think about marketing in broadly three categories: 'Agency', 'Corporate' and 'SME':

  • Agency: working at a marketing agency - companies which 'do' the marketing/advertising for a number of other businesses. This could involve overseeing campaigns or initiatives for a product launch or for a large consumer goods business.
  • Corporate: often referred to as 'In House', means being in a team within a larger company - where the work you do is for that employer. So, for example, this could mean running seasonal campaigns for a clothing business.
  • SME: an acronym for 'Small & Medium Sized' business. So here you would take on more responsibility than at a Corporate, very often being in a team of three or fewer!

At its best: A core function in nearly all businesses, exposed to both the internal and external elements of the company, covering everything from delicate corporate communications to planning and launching striking visual campaigns; fun people, plenty of parties, well respected and lots of scope for glamour, drama and excitement - all whilst developing very transferable skills.

At its worst: A peripheral function with limited budget, authority or autonomy. Used to push a message dictated from 'on high'.

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