Content & Social Media
How to hire a graduate for a role in Content and Social Media
Candidate profile: A dynamic and creative individual who can think quickly, articulate themselves under pressure and enjoys working as part of a team. They should also be able to demonstrate a clear interest in digital media and be tech-savvy.
A degree in Marketing or Social Media can be useful but is by no means essential. Candidates with essay based humanities or languages degrees are often best suited to this kind of role since they are likely to possess strong writing and presentation abilities.
- Written & verbal communication
- Attention to detail
- Customer service
- Knowledge of social media platforms
- Proof-reading & editing
- Any kind of activity that demonstrates the key skills required for this role - this could include editing a university magazine, working with a university radio station or maintaining a blog in their free time.
- Any internship in which they had to assist with running a company's social media channels or writing content for them would be a big bonus, but is not essential. Since nearly all graduates have a strong awareness of social media, most of the time they'll be able to learn on the job quickly - interest and willingness to learn trumps experience here!
- Any listed hobbies or extracurricular activities that have broadened the candidate's horizons and show they are curious and want to learn. This could include learning a language or musical instrument, or volunteer work.
- A badly written CV and cover letter. For this kind of role you need people who can articulate themselves - both verbally and in writing. Any written mistakes demonstrate poor attention to detail.
- For a Content & Social Media role it can be useful to request some sample tweets or a blog post to gauge the candidate's use of appropriate tone and their writing ability. This will test their general understanding of social media best of all and whether they know how to speak to a specific target audience.
You can take a look at a own candidate's social media channels, however this is not necessarily a reliable indicator of their ability to promote a brand - some people don't promote themselves online!
- Ask the candidate to give an example of when they have driven interest in something and got people onboard to join something e.g. a club or society at university. This will give you an idea of their ability to engage with people and successfully market a product.
- To test their interest in social and digital media in general, you could ask the candidate questions such as which blogs they follow, which influencers they're aware of, what their favourite channel is, what their favourite brand is etc.
- you could also pose some sample customer complaints to test their customer service skills.
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