How to write a good job advert
Writing a good job advert is absolutely vital to attracting the best possible talent for your role. It's easy to forget that it's an actual advert. The biggest challenge is to keep the description simple, whilst including enough detail to clearly and accurately describe the position.
How to structure your post
We recommend dividing your job advert into three clear sections. In terms of word count, aim for somewhere inbetween 300-700 words. Here is an example job post for a job at TalentPool.
1. Company description
TalentPool is one of the UK's leading talent technology ('TalTech') companies. We are changing the way that startups, SMEs and boutiques hire junior talent. Our platform streamlines the candidate sourcing and matching process, massively reducing costs and effort, radically improving the experience for both employers and candidates. Our clients include some of the most exciting and respected business in London and beyond. Founded by Tom & Andrew in 2013, we now have our headquarters in London and another office in the Philippines. This role would be in our London team, where we run our client management, product design, finance and strategy from.
We’re a young, friendly and ambitious team, with a variety of backgrounds and experiences. We move fast and are all very proud of the fact that we help graduates find fantastic jobs and great companies to grow with amazing people - every day.
When providing an overview of your company, remember that you're talking to candidates and not investors here. The tone should be relaxed and focus should remain on what candidates would be interested in finding out about (refrain from talking about things like funding and seed rounds here!) We always advise using these questions as a guideline:
It's useful to include a link to your website so that candidates can easily find it and research your company in greater detail.
2. The role
Having grown a lot over the past year we're looking for an Operations Associate to help us continue this in 2017.
Our operations function underpins our success and in this role you will have a direct impact on the business, improving our processes and working with the tech and sales team. Ops is the point where the efforts of both teams come together so in order to thrive in this role you will need to be highly organised, process driven, with an eye for detail and not afraid to suggest new ideas!
So, what would this involve?
As a business we help companies hire graduates directly through our platform and through industry based networking events. Working with the team your main responsibilities will include:
What we look for:
This is not an exhaustive list and above all we are looking for someone with the right attitude, who wants to work hard, be part of and share in the success of a fast growing start up, ideally you will:
Describing what the candidate will be doing is the main focus of the job advert. This all starts with the job title which is usually the first thing candidates will be looking for when browsing job specs - you need to make sure it draws them into reading the job and company description. Couple of points to keep in mind:
Now that the job title has caught the candidate's attention - you need to provide the essential bits of info:
3. Why us?
What we offer
This is the part where you need to persuade the candidate that they should work for you over other companies with similar psoitions. Graduates tend to react well to this section as it is a way of showing the friendlier side to the company. Whether it be unlimited office coffee, weekly team breakfasts or monthly socials - these are all the things candidates love hearing about!
Finally, rememeber to provide clear instructions at the bottom of your post on how a candidate should apply for the position and what this application should involve.