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Which corporate social responsibility practices do recent graduates care about the most?

Talent Trends

This week, we took a look at which corporate social responsibility practices recent graduates want to see their employer involved in the most.

Recent research has emphasised the growing importance of CSR initiatives in the workplace; should employers be doing more to address their impact on society?

The results

We asked recent graduates, ‘which area would you like to see your next employer involved in the most?’. The results show that addressing climate change (33%) is most important to the candidates surveyed, followed closely by helping the local community (30%).  Fundraising for charitable causes around the world (24%) came next with driving healthcare initiatives (13%) in final place.

So what?

It’s clear that CSR policies in the workplace are highly valued by graduate jobseekers. As we know, millennials today are driven by purpose, rather than a high pay check. Employers who offer a workplace culture of caring about essential social issues are therefore at an advantage when it comes to attracting and retaining their employees. 

It’s not a huge surprise that addressing climate change came out top in the results. We know that environmental sustainability is a key issue, not just for recent graduates but for society as a whole. But what can employers be doing in order to operate more ‘greenly’ and encourage environmental practices at work? 

Here are some small steps we’ve seen companies take recently to increase their social impact. They require minimal effort to implement, but can have a really positive effect on the workplace:

  • Go plastic-free in the office. Ditch plastic bottles, cups and cutlery.
  • Try a cycle or walk to work scheme. Encourage your employees to ditch energy-expensive cars and public transport – and up their fitness in the process!
  • Elect an office ‘green’ rep. Having someone to encourage, track and reward environmentally sustainable habits in the office can help motivate everyone.
  • Offer a volunteer day off. Give your employees a paid day off to volunteer their time for a non-profit cause.
  • Encourage personal fundraising projects. If nothing else, you can always sponsor employees running marathons for the Heart Foundation, or buy cakes for the office from community bake sales!

What’s got us talking this week?

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🎧 Ctrl Alt Delete #210: Liz Ward: Do You Want to PIVOT? | Ctrl Alt Delete

This episode sees host Emma Gannon chat to Liz Ward, a personal and business coach with a background in brand and business development. The lively conversation takes in everything from Liz’s experience mentoring start-up entrepreneurs to the impetus behind her business ‘Slick Pivot’, which helps people effect positive change in their careers and businesses.

📚 Millennials Are Paving the Way for Sustainability | Enviral

In this article, Joss Ford explores the huge value millennials place on working for and buying from environmentally conscious companies – which pairs nicely with this week’s Talent Trends data!

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Post written by Sophie Hudson and Maddie Ballard from TalentPool